Since assuming her role as CEO in 2015, Knippenberg has focused on expanding Kerten Hospitality’s portfolio. It has projects in the U.A.E, Egypt, Saudi Arabia, Kuwait, Türkiye, and Jordan, as well as the group’s first foray into Europe with Cloud7 Hotel Roma. Before joining Kerten Hospitality, Knippenberg held senior roles at Hilton and Conrad Dubai. She is currently the ambassador for the Global Hospitality Student Challenge by Hotelschool The Hague and sits on the advisory boards for the Arabian Hotel Investment Conference, the Saudi Arabia Hospitality Investment Conference, and Arabian Travel Market Dubai. She also sits on the Sustainable Markets Initiative Committee for the Sustainable Hospitality Alliance.