MIXED-USE

What Is Mixed-Use

Traditionally, human settlements have developed in mixed-use patterns, or what we call self-sustaining ecosystems. While life has progressed, industrialisation and globalisation occurred, where specialism, singular buildings, work commutes and reduced family time became a fact.

2020 has taught us that you need to ensure that you live or stay in a place where you could reside 24/7 for a longer period of time, while having all facilities and requirements to the standard of living you are used to, and can afford. Therefore, real estate developments need to transfer and to combine living, working, staying, eating, and possibly shopping, health care, in addition to any other facilities in a building, or set of buildings connected together.

Home offices, serviced apartments, long stay or short stay hotels, and food and beverage will need to be relevant and in hand for all those "in-house". The star rating, target audience, or income of the people demanding your location: Do matter! We assist you with the planning of the most commercially savvy combination of the components hotel, serviced apartments, branded residences, serviced/home offices, restaurants, health care, retail, and anything else that is of relevance. We can brand them with one of our 100% owned brands, operate them on your behalf, or simply assist in the process.


We know that different demographics and catchment areas need a variety of offerings.
So whether it is The House Hotel or a Cloud7, we bring the power of our brands to the larger development,
adding credibility and consistency, along with a dollop of urban cool to the project. What this translates into is
profitability for the investors - from the desirability of the brand through to the adjoining property often
gaining a 20% premium due to the presence of the hotel brand.

Traditional office spaces and cubicles are increasingly a thing of the past, and independent work spaces
is what people are asking for. Mixed-use developments provide the opportunity for full-time employees as well
as independent workers to engage with one another, collaborate, and create new ideas. We go beyond just co-working
spaces though. We work on office building management, serviced offices, and events where we connect people
on a business level. This follows the real world trend of housing demand in “live, work, connect” environments to enhance quality of life.
Corporations and independent workers alike are looking for places where people can walk to a cafe, hotel lobby, a spa, or gym,
or connect with clients. We offer that space.

Whether a business traveler or a discerning resident, our serviced apartment and residences cater to the
need to connect with the local population. So whether you are living out your private life or your work life,
we expose our guests to the community in seamless way - Kerten Hospitality has translated its hotel brands
to the serviced apartment and residence market. Pick from either The House Hotel or Cloud7, where we will reliably
manage the properties and carefully tend of the need of each resident with individualized services that will make
life easier every day. And in more revenue-generating opportunities, you can combine these with
a co-working space, a hotel, or a restaurant

A profitable revenue generator - if done correctly - is food & beverage. Kerten Hospitality truly believes in flexibility
which translates to the projects we undertake. We either hand-pick existing brands that fit the space, or develop
a tailored F&B concept - all of which helps create different attraction points within a project. What is also great
about what we do is that our concepts are ‘plug-in’ that can either function as standalone operations or fit
within an existing space - all of which maximizes revenue and delivers the optimal guest journey.
An example of what we have created is the premium Frikadell burger chain, a franchise concept
that can be a standalone dine-in or takeaway location, or can be part of a mixed-use development.

TYPE OF DEVELOPMENT

Bringing Life to Existing Buildings

We can enter at any stage, as long as there is a vision or a will.

Things always look easier on a white piece of paper: Unlimited funds, in the best locations and having all the time in the world. That is simply not the reality.

Our brands and approach are flexible to fit your needs, so we can work with current assets, new developments, brown fields, conversions or any other model. What is important is the drive, passion, funds to make the changes and openness to collaborate. Can we do it all? No. And so, we will tell you if our involvement, or brands, will not create the benefit or the level of change you require. If we believe in your project, we will go beyond anything and everything we do!

Our brand standards, which we like to call brand guidelines, set a level of minimum quality and requirements to succeed, without restricting your creativity, a building’s structure, and the local market requirements. Flexibility, adaptability, fit for purpose, and ROI are the words mostly associated with our approach.

WHY KERTEN HOSPITALITY

As an owner or an investor you have many operators to choose from. So, why pick us? The current hospitality market is increasingly crowded and extremely competitive. The travel & tourism market now accounts for 10.4% of the world’s GDP and creates 313 million jobs according to the World Travel & Tourism Council, which means that the pressure is on to work with people who will help you capture this highly lucrative market. This is where we come in.

Kerten Hospitality is an international company with a strong corporate portfolio of boutique brands that complement each other and an energetic team that packs together many years of experience. We currently operate in key countries in Europe, the Middle East, the United States and Africa. With Kerten Hospitality, the opportunities are endless.

These are just some of the reasons why you should work with us. There are many more, so get in touch!

  • Our partnership with Design Hotels means our brands have access to 110M bookable Marriott Rewards Members - including those that have been included after the Marriott/Starwood merger
  • Our partners benefit from the pooled experiences of our international team of hospitality and business professionals, who are organized in a lean and agile management structure ensuring quick and efficient decision making
  • We are – quite literally – your one stop shop for turnkey and all-in-one solutions for your bespoke project, which means that we provide hands-on and timely support, resulting in profitability for everyone involved
  • We employ technology not just for technology’s sake, but to enhance the guest experience. There’s a reason behind everything we do.

How to move forward

Just contact us!

We will ask you for details on the location, development, vision, partners and timelines which would be enough to understand your project better.

We will further enter into the conversation together. Size does not matter, so just simply connect with us.

Let's exchange thoughts and see how we can move forward.