Kerten Hospitality is putting their actions where their mouths are by transforming the traditional Commercial function, into a broader role, that includes experiences across the board.
From the first owner interaction, to the curation and scouting of their teams, the locally-inspired design and a project’s soft elements, to the way the Group communicates, markets, sells and connects – as human interactions take centre stage in hospitality.
The Chief Experience Officer (CxO) works in very close collaboration with the Operations and Ubbu teams (Ubbu – United. Building a Better Universe, Kerten Hospitality’s ESG initiative) to connect operational practises and processes, with locality and sustainability, packaged in tailored experiences, motivating and supporting teams to be themselves, to create these true human connections.
If you own, work or stay in a location, you should get the feel, connect, and experience it truly – easier said than done. It seems to be easier to Globalise everything, then to Localise everything.
Commenting on his new role, Antony Doucet (CxO), who has been the DNA of Kerten Hospitality’s brands for many years and assumed the role of a Chief Experience Officer (CxO) effective July 1st, said: “Brillat Savarin, a French lawyer and politician who wrote The Physiology of Taste used to say: “To invite a guest is to take the responsibility of his happiness during his stay under our roof.” In our Kerten Hospitality way, this would read: To invite guests, is to take the responsibility of their happiness, their emotions during their stay and connect them with our community…”
Marloes Knippenberg, CEO of Kerten Hospitality said: “Antony is a great example of someone who organically creates unique and community-connecting experiences that touch all senses. Antony brings together guests, partners, owners and the local community through purposeful events and interactions. Being a big-picture thinker, Antony has worked hard to inject this DNA into processes, and ways, deeply rooted into the entire organisation. We cannot wait to share our new curated destinations coming out in the next six months in different locations and countries, with a variety of offerings that range from eco-luxury glamping, to hotels with art residency in rural areas, to child-free experience hotels where the lobby is an actual stage.”
Read the full article here
