We are a collection of bespoke hospitality brands
We manage and operate hospitality projects spanning award-winning hotels, serviced apartments, commercial spaces, and purpose-driven F&B and lifestyle concepts.
Guided by collaboration, innovation, and a strong ESG focus, we craft unique experiences and vibrant communities for the future.
11
Countries
55+
Projects
12
Owned Brands
4,500
Keys
Our Team
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Over 55 Projects in 11 Countries
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Our projects range in size from 20 to 1,000+ keys and are in prime and upcoming locations owned by visionary developers, funds and real estate investors. We operate all assets with a focus on guest experience, efficient models, and layered concepts that maximise space, extend seasonality, boost ROI, and create future-ready asset classes. If you’re looking to build, develop, or rebrand your property into a next-generation sustainable destination, we’d love to connect.
What We Do
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We manage your hotels, serviced apartments and collaborative coworking Hubs. We brand your project that includes a savvy combination of different components creating a destination to stay, work, shop, dine and socialize. We can operate all the outlets on your behalf and build a lifestyle destination where local and international travellers connect.
Our Brands
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We can assist you with planning the most commercially savvy combination of all components – hotels, serviced apartments, branded residences, serviced or home offices, restaurants, healthcare, retail, and any other elements relevant to your project and vision.
Our Impact
All destinations we build and concepts we launch have a purpose and share the same values: ESG, locality, sustainability, innovation, impactful collaborations and ecosystem build with a focus on community empowerment and entrepreneurship.
As a Co-Chair of the Sustainable Hospitality Challenge – a global competition of top tier schools mentored, judged and supported by the industry’s C-Level executives – we help connect the game-changers of tomorrow with the investment community.
We are certified by the UN-supported Principles for Responsible Investment – the world’s leading proponent of responsible investment.
Associated Member of WTTC
Most Innovative Hospitality Group UAE 2020
Best Full-Service Hospitality Group
Winner of Best Recruitment and Onboarding Strategy 2020
Hotelier Middle East Women in Hospitality 2020 Power List
Finalists Best Serviced Apartment at the Middle East Hospitality Excellence Awards 2020
Finalist Executive Chef of the Year
Finalist Young Hotelier of the Year
