Meet Our Team
A trailblazer in the realm of modern mixed-use developments, Marloes has shaped the industry by emphasizing ESG as a central aspect of operations, business processes, and the entire value chain. Her approach has transformed a single brand in one country into a global lifestyle group encompassing over 45 projects. Unwavering in her commitment, Marloes seeks to expand the lifestyle footprint in carefully selected destinations where collaboration and shared purpose unite all stakeholders. Her career began at Hilton, where she held prominent operational and commercial management roles. Today, she serves on multiple industry boards and actively supports the next generation of professionals.
Christian H. Muhr
Christian is a strategic and goal-oriented hospitality leader with over 30 years of experience. His distinguished career includes roles such as Vice President of Operations for Hilton in Central Europe, where he led the integration of a large number of new hotels and implemented regional strategies, as well as Vice President Egypt and Levant area, after a long standing career in numerous operational functions. During the last years, Christian leveraged his vast experience to provide consultancy services, focusing on change management and profitability optimization for various hotels and businesses. A record of success in challenging market conditions and a commitment to customers, investors, and team members defines his leadership style. With honors like the Hilton Worldwide Long Service Award and recognition in the Annual Hotelier Middle East Power 50 list, Christian continues to be an influential figure in the hospitality industry, fostering growth and innovation.
Aman is an astute finance leader having an established track record with various global hotel players for the last 15 years. Aman oversees the Finance vertical of the Group including all operational and upcoming properties, playing a key role in delivering returns to the Owners on their assets. Prior to this, he has played key roles in various hotel groups in the Middle East and Asia Pacific. His strength lies in the implementation of controls and effective finance strategies leading to enhanced returns on the Owners’ investments.
Group General Counsel
Tara is a seasoned lawyer both in Real Estate and the Hotels & Leisure industries. She has been consistently ranked by international legal directories Chambers Global and Legal 500 as a leading individual and was recognised by Who’s Who Legal as a ‘Global Elite Thought Leader in Hospitality – EMEA’ 2020. Previously as a Partner and Regional Head of Real Estate and Hotels & Leisure, with the MENA region’s largest law firm, Al Tamimi & Co, she created the firm’s Hotels Practice. As VP Legal for MAF Hospitality, she worked with professionals of international brands, and established the legal function. She is an active member of the Advisory Committee of AHIC and a regular speaker at industry forums in the Middle East.
Antony is a seasoned hotelier with passion for creating memorable guest experiences since the beginning of his career. Ever since the birth of the hospitality group, he has been fully involved and led the development of all 100% owned brands of the Kerten Hospitality Portfolio. He started his hospitality journey as part of the opening team of Park Hyatt Paris and Park Hyatt Istanbul.
Prior to that, he was the editor of the Louis Vuitton City guide; community build has always been his commitment and responsibility.
Building communities is one of the many focus points within the guest journey at Kerten Hospitality, which is essential to deliver successful mixed-use products and to connect people.
Renato W. Chizzola
Renato is a respected and multilingual hospitality leader, globally experienced with a travel record of more than 180 destinations contributing to the success of the most exclusive enterprises within the luxury hospitality industry. Renato started his career on the seven seas on the world-famous Queen Elizabeth II. This allowed him to be part of prestigious companies such as Celebrity, Seabourn, Crystal Cruises and ultimately The World by Residensea. The latter provided him the opportunity to assist Residents on board this private residential vessel to enjoy an exclusive lifestyle with an understated form of luxury. Previously, he was part of ultra-luxury resort Cheval Blanc Randheli by LVMH (Moet Hennessy-Louis Vuitton) as VP Operations and GM acting; Currently, as SVP at Kerten Hospitality, he is leading a team of over 350 members from different nationalities and cultural backgrounds, offering guests tailor-made experiences.
John is a seasoned hospitality leader with a global track record of successes in hotel investment and operations. He has held leadership roles across big organizations and has been an advisor to multiple Private Equity groups on some of Europe’s flagship industry transactions. After spending over two decades with Four Seasons, he joined Quinlan Private as Director of Hospitality, marking the start of his career with Private Equity sponsors. Other reputable companies he excelled at are Jurys Inn Group and Amaris Hospitality. John is non-Executive Chairman of a leading hotel investment and management group, Klarent Hospitality, and is also Founder and MD of Cloudbrook Partners, a boutique investment and advisory firm.
Country Director KSA
Mishary is a prominent Riyadh-based real estate owner who has developed multiple hospitality projects in the past and who is an avid advocate for value-driven partnerships with organisations such as Monshaat, the General Authority for Small and Medium Enterprises, SAGIA (Saudi Arabian General Investment Authority), and other innovative drivers of the Smart City infrastructure. He is not only steering the continuous growth of Kerten Hospitality’s projects in the Kingdom of Saudi Arabia, but he has been proactively building communities around mixed-use projects. With his extensive experience and passion for the industry, he heads all the activities in KSA, one of the fastest emerging countries of the region.
Maria Bou Eid
Director of Operations, KSA
Maria, an industry veteran with 15+ years under her belt, has worked closely with owners, clients, teams and different stakeholders throughout her years of experience allowing her to create ecosystems that work, not just on paper. Maria currently leads all of Kerten Hospitality’s lifestyle projects in the Kingdom of Saudi Arabia. Prior to this, Maria worked with small family businesses, as well as big hospitality chains and part of hotel groups in Lebanon, Qatar and the GCC. One of her greatest strengths, besides her dedication and attention to detail, is her ability to connect with people and bring communities together. All by genuinely working with others and curating young talents to create loyalty and engagement. As a firm believer in innovation from various sources and individuals, she understands that empowerment and trust are crucial for achieving success and growth.
Head of People Services
With over 15 years of experience in the People Services and Operations Tulay is result-focus leader with dedication to creating cultures that promote continuous business growth and cultivate guest loyalty by empowering and motivating employees to realize their full potential and their best to do the job. Having started her career at Hilton, Tulay brings many years of experience in talent management and community work especially, inclusivity of Gen Z and creating opportunities for the people with disadvantages. She has received awards and recognition for her work, she has been invited and presented her work ” Integrating people with down syndrome into the workforce” at the United Nations Head Quarters in 2018.
Tulay holds a Human Resources Management Degree, she lives in Istanbul and enjoys spending time with her two children.
Corporate Executive Chef
Jaume is a Michelin Star Chef and he is the man behind the creation and development of the company’s growing portfolio of current and future food and beverage concepts. The menus of several successfully opened outlets within the mixed-use projects across the global footprint have been curated under his guidance, carefully applying a blend of local and international flavours, yet always with a twist and his signature touch. Prior to joining the hospitality group, he has gained extensive experience in the Middle East through various encounters within the industry; also, he has been the Head Chef of numerous restaurants throughout various regions of Spain, practicing his culinary passion.
Group F&B Director
Joseph Choueiri, a seasoned Food & Beverage professional with over 20 years of industry experience. His career is defined by an unwavering commitment to excellence and expertise in operations, franchise growth, and guest satisfaction. With a keen eye for pre-opening ventures and a creative touch in menu design, Joseph has taken numerous establishments to success. His ability to execute transformative initiatives, whether through rebranding or pioneering cloud kitchens, sets him apart as an industry trendsetter. Joseph is all about operational excellence and culinary innovation, shaping the future of Food & Beverage. With passion and experience, he redefines quality and service standards, leaving a lasting legacy of exceptional dining experiences and operational success.
Technical & Engineering Project Director
Ramamurthy is an Engineer with diverse experience, well versed with Hotels, Hospitals, Schools and other engineering industries where he corelates with human living spaces and advises on all Technical and Engineering areas for all projects in Kerten Hospitality’s portfolio. His extensive knowledge with a wealth of experience is key, specifically on hotels in designs verifications, operations and maintenance. He is a certified 6 Sigma coach black belt, having practiced it at Starwood Hotels and Resorts worldwide, where the “Pursuit for Perfection” has been mastered. With Starwood, he acted as Regional Director of Engineering for the Middle East, Africa, CIS countries, and KSA-based hotels.
Group Special Projects
Mina is a hospitality professional with over 15 years of experience, in charge of Kerten Hospitality’s Group Special Projects, supporting the overall company strategy and new operational projects. Her previous role was as part of the Hospitality and Tourism team of PricewaterhouseCoopers (PwC) in Zurich where she worked across different regions for independent and major hotel operators, supporting a footprint of multiple projects and brands. Prior to that at Shaza Hotels, a venture of Kempinski Hotels, she contributed to the development and growth of the brand in the Middle East. Her last position with the Group was as Director of Pre-Openings. Her passion for curated guest experiences is her key asset.
Head of ESG
Tiana has been immersed in the hospitality business since young, with strong connections and values rooted in the community, integrating local culture, and uplifting locality within the hospitality industry. With an academic and professional background in Hospitality Management, she completed her Masters Degree and Thesis, focused on accelerating ESG in the hospitality industry; highlighting the locality aspect and social sustainability. Tiana has curated the UBBU Strategy from the ground up in identifying standards, proposing guidelines, and initiatives, to drive sustainability from within building procedures, through to operations, community activation, team motivation and guest inclusion.
Daniele is a designer and a creative director in the MENA region, working locally and globally on various visual communication projects for the past 18 years. Her experience encompasses large scale identities and branding, promotional materials, illustrations, packaging, publication designs for festivals, products, institutions, publishing houses and a long list of clients. Her practice is accompanied by a career in academia, teaching and heading art and design programs for the Lebanese American University, the Académie Libanaise des Beaux arts, and the Lebanese University. She holds two master’s degrees in Advertising & Art Direction from ALBA in Beirut and in History of Art & Design from Kingston University in London.
Group Revenue Director
Karolina is a well experienced revenue professional, with a demonstrated footprint of 15 years in the hospitality sector. Her capability of connecting the dots and an in depth understanding of the multiple sides of hotel operations, have always been her focus points. She started her journey at one of the Hilton hotels in London in the Housekeeping department. Through her dedication for understanding the entire cycle of guest experience, she filled different roles in the Front Office and Reservations departments, eventually finding herself in what she calls “a favourite field” – Revenue Management. She successfully implemented the various revenue and reservations systems and platforms throughout the portfolio.
Group Marketing Communication Manager
Margot has been an art and culture aficionado from a very young age. She grew up around Europe at fashion shows, art collections and tailor-made events. After graduating with a Master’s degree in Law at the LUISS Guido Carli University in Rome and in France and following a stint at the United Nations in New York City, Margherita decided to pursue two Masters in Fashion & Luxury Management and has picked a career in the fashion sector within the Communication and Marketing Departments of international luxury brands in Milan, Paris, London, and Seoul. After being nominated among the top 20 young Italian excellences by The Post International, Margot has landed in Dubai for a Marketing experience in the luxury landscape of the Gulf. At Kerten Hospitality, she aims to treat each Brand as a persona with all its facets and harmonies.
Business Development Manager
Theo is heading the development in Europe and overlooking the Global Development Team. He spearheaded projects in Europe that help support distressed properties and the larger avenue of hospitality. His recent achievement is the signing of the first project in Europe – a boutique lifestyle hotel located in the centre of Rome. Jointly with the owner, he is realising a vision to turn the property into a destination where Romans and travellers connect and build a community based on shared interests whilst delivering ROI. Theo has been recognised in the most promising 30Under30 Young leaders in the industry and has been leading the team of young interns as part of the company’s award-winning remoteship program.
Fabio Sparrano is a highly accomplished engineer with extensive experience in the hospitality industry, particularly within the cruise ship and hotel sectors. With a strong background in luxury engineering, he is committed to delivering exceptional guest experiences and maintaining excellence. Fabio began his career on renowned cruise lines, Costa Cruise Line, Princess, and Carnival Cruises, where he gained valuable experience in operating complex systems in fast-paced environments. He then transitioned to the hotel sector, working with prestigious brands such as Fourseasons, The Ritz Carlton, Kempinski, and Marriott, known for their commitment to service excellence. He fosters a positive work environment, encouraging open communication, teamwork, and a strong work ethic.
Operations & Experience Manager
Claartje has accumulated an impressive 15 years of experience across various sectors within the hospitality realm. She has successfully navigated the intricacies of events management, food and beverage operations, and the unique demands of luxury lifestyle hotels. Her journey began in the picturesque South of France, which instilled in her a genuine appreciation for refined hospitality. Subsequently, her time in India further enhanced her ability to adapt and thrive in diverse cultural settings. Claartje is a proud alumna of the Hotelschool The Hague, where she honed her skills and expanded her knowledge of the industry. Driven by a desire to give back to the community, she joined the Sumba Hospitality Foundation, an NGO dedicated to empowering the local community in Sumba, Indonesia. Here, she served as an F&B manager, utilizing her expertise to make a positive impact on the lives of others. Claartje has contributed her talents to renowned establishments such as DoubleTree by Hilton, Hotel Jansen, and The Bellhop Hotel with a unique blend of hands-on experience, academic foundation, and a commitment to community engagement.
Area Director of Finance
Yasser is an accomplished hospitality professional with 20+ years of experience in the hospitality industry with renowned global chains in the Middle East. He has a vast senior level experience in managing luxury hotels and achieving the highest standards in operational excellence, financial performance, and guest satisfaction. He is seasoned professional with a proven track record in multiple pre-opening and operating projects, setting up all processes, systems, policies, procedures, and controls for smooth, compliant, and efficient operations. Previously, he was the Country Director of Finance for Shaza Hotels KSA, as well as part of renowned organizations like Emaar Properties and Kempinski Hotels.
Sandra is an experienced hotelier with a background in opening and managing luxury boutique hotels and resorts in London and Turkey in over a career spanning for almost 20 years. Her key strengths are planning, project management, general management, operations and brand implementation. She joined Kerten Hospitality to support the current hospitality projects of the Group globally. Her vision is to support the properties by building successful and dynamic teams, implementing a guest focused and genuine hospitality service culture, with great attention to detail offering warm, personalized and heartfelt service.
GM The House Hotel Al Khiran
Abbas is a hospitality industry veteran with a broad experience in operations, project management, F&B as well as leading high-performance teams and of successfully increasing efficiency within hospitality projects in Kuwait and Lebanon. In his current role, he is contributing to the establishment of The House Hotel Al Khiran on the hospitality map in the GCC through various community-driven activations and an innovative approach to the culinary space. Abbas has over 22 years of experience as a Director of Food and Beverage leading a team of 200+ across multiple outlets and a convention centre.
GM Cloud7 Residence Ayla Aqaba
Figen has over 25 years of diverse experience in the hospitality industry, including 12 years as a Commercial Leader in leadership roles and multinational expertise with global chains such as Shangri-La, Hyatt Hotels & Resorts, Jumeirah, and Moevenpick, functioning in multiple locations around the globe, including Qatar, Dubai, Abu Dhabi, and Istanbul. Figen is a motivational leader, specialised in structuring, restructuring, and positioning hotels with the passion for excellency. Developing talent and creating energetic working environments are fundamental elements of her dedication to build greater achievements every single day.
GM Dar Tantora The House Hotel
Mirko is a dynamic leader in lifestyle hospitality with over two decades of experience across luxury hotels, beach clubs, and cultural events. His transformative approach at Maxx Royal Hotels set new benchmarks in luxury, while his roles at the Venice Film Festival and Venice Carnival Events showcase his flair for integrating art to his projects. Mirko’s ability to create exclusive, luxury experiences stood out at Phi Beach Resort and Nikki Beach Italy, and his work at Atelier sul Mare in Sicily highlighted his talent for merging local culture with innovative hospitality. Now at Dar Tantora, Mirko focuses on creating a sensory journey that respects the location’s history, aligning with an eco-friendly heritage vision.
Operations Manager - Nakhati
With over ten years of hospitality and food services experience, Nidal is a hospitality-focused professional, dedicated to excellence, and highly knowledgeable and resourceful at operations. Nidal currently manages the operation of Nakhati, supporting the expansion and growth of the brand in the Kingdom of Saudi Arabia. He started his journey as a barista with one of the most known international brands in his native Lebanon and subsequently graduated with his degree in business administration.
Business Development Executive
Salma is a Business Development Executive who recently graduated with honors from Hotel Institute Montreux in Switzerland. After a remoteship stint in the marketing department at Kerten Hospitality during her studies, Salma has returned to join the Group on the business development team. Her current role is mainly focused on supporting the pipeline expansion in the Middle East & Africa region, working closely with all teams to utilise her knowledge and negotiation skills in converting leads into signed project, in the effort of continuously expanding the portfolio. Salma is a Jordanian national who shares passion for hospitality, analytical thinking and travelling, just to name a few.
Yahya joined Kerten Hospitality to support the project management team with pre-opening of new projects and the operations on the ground for currently operational projects. In his last role, he was a Franchise Operations Manager for a French Food and beverage Franchise Company in France. He has a bachelor’s degree in economics and a master’s degree in Hospitality and F&B Management from CY University Paris. As an avid sports aficionado, Yahya was one of the finalists in the French National University Trail Championship and a finalist in the Sustainable Hospitality Challenge in Dubai – pioneered by Hotelschool the Hague.
Rashma is well versed in numbers, a hobby, and a passion she has developed from a very young age. With 6+ years of experience as an Accountant with a leading retail group of Companies in UAE, she joined the Kerten Hospitality corporate team. Her previous role was with Welcome Group of Companies, in Dubai, where she worked at the Head Office, with a team managing 25 retail outlets in UAE. Her aspiration is to become a Chartered Accountant and she is planning to pursue her higher studies along with her job. Rashma is an MBA graduate with a focus on Finance & Human Resource Management from the Mahatma Gandhi University in India where she previously gained a bachelor’s in Commerce and Accounting.
Pamela is an experienced legal professional whose dual expertise is in corporate contract drafting and compliance related to data privacy in addition to other compliance related topics. Previously she was part of the Legal and Compliance department at Arabia Insurance Company, a multi-national insurance company that exists and operates across the Middle East. She has earlier worked at Allianz Lebanon where as part of the Legal and Compliance department she was part of the global Allianz SE group established in Germany. She has a Law Degree and a Masters in Law degree in International Comparative law. Currently, she is undergoing her second Maters in Law degree in International Business Law with the University of London.
Community & Sales Manager
Farhad is a graduate of Les Roches Marbella Hospitality school. During his years at Les Roches, he gained industry experience, taking up various positions and working for major hotel brands. He is currently a community and sales manager at The House Hotel in Old Tbilisi, where he is on a mission to bring business to the hotel and the Blue Fox restaurant, as well as building strong community and awareness around the brand on the local and international markets. Previously, he focused on building an online platform for a Georgian and Portuguese wine retailer in the United Kingdom.
ESG Coordinator, UBBU trainer
An Applied English graduate from the University of Jordan, Farah is a trainer who acquired 4 years of experience in social work, sustainability, and human rights. Part of the UBBU team, Farah raises awareness across the Group’s teams by leading the ESG initiatives at Kerten Hospitality’s properties and aims to make positive impact on the local communities. Previously, she was a Campus Director with the Hult Prize Foundation in the University of Jordan where she led innovation and SDGs with students.
Community & Marketing Executive
Aydanur boasts a decade of experience in marketing, specializing in events and corporate communications. Her work spans various fields, including energy, media, and advertising, especially in the EMEA region. She has produced different types of events and investment reports worldwide while also managing stakeholder relations with creative agencies, press, and leading diplomacy and trade professionals. Currently, as the Community and Marketing Executive, Aydanur is dedicated to creating authentic and nurturing communities for each Kerten Hospitality brand.
Outside of work, Aydanur is passionate about studying wine, creating paper marbling art, and exploring cultural heritage sites. Learning new things keeps her motivated.
Carole Amine is an accomplished architect and designer with a rich and diverse career that spans over five years. Her passion lies in conceptual design, where she excels at creating sustainable and innovative designs that intricately connect with the local culture. With her expertise, Carole has successfully managed architectural projects from inception to completion in various regions, including the MENA region and Africa. She focuses on designs that naturally integrate with their surroundings, and her unwavering commitment to continuous improvement underscores her journey in the field of architecture and design.
Fatemah is an Administration Specialist with a distinguished career spanning over a decade, characterized by a robust background in Customer Care and Administrative functions. Her extensive experience encompasses proficiently managing administrative tasks and delivering exceptional customer support.
Irene Cabello Gomez
Irene has over ten years of expertise in finance and administration within the hospitality industry, with her formative years and diverse roles rooted at Amwaj Rotana Hotel in Dubai. Throughout her journey there, she navigated roles that involved managing financial communications, overseeing daily deposits, and upholding strict financial standards. In her evolution, Irene contributed to improving financial reporting and implementing cost-saving measures and initiating key training sessions for her colleagues. Currently, as an Administrative Assistant at Kerten Hospitality, she continues to demonstrate her unwavering commitment and proactive approach to the industry.
Cluster Director of F&B
Mohammed is a senior management professional with 20 years of experience in managing Food & Beverage operations in diverse roles across multiple hospitality projects globally. Being proficient in optimizing food and beverage systems and procedures, restaurant inventory systems, and reduction in food costs, Mohammed’s portfolio at Kerten Hospitality includes expansion of the Group’s concepts across its footprint globally. Mohammed supports the teams in accomplishing organizational growth objectives, significant savings, and enhanced sales and profits through optimized inventory management adding a local twist to each unique project.
Community and Culture Manager
Abdulaziz’s passion for hospitality is linked to his passion for art. A native of AlUla, Abdulaziz is interested in the heritage and culture of Alula. He likes to communicate and connect with his surroundings, including nature and people. At Cloud7 Residence AlUla he aspires to build community based on culture and the arts. Previously, Abdulaziz worked at Madac international school where he taught art. He has participated at exhibitions in galleries and has delivered lectures and lessons to young aspiring artists.