At Kerten Hospitality, ESG is more than just a box to tick – it’s part of our DNA. Our UBBU programme reflects our ongoing commitment to the environment, our people, and our communities.
We work to make a positive impact by engaging with local communities, protecting the environment, and supporting social causes.
We actively involve all stakeholders and partner with local governments, supporting national goals, addressing community needs, and encouraging our guests to take part in our sustainability efforts.
UBBU is inspired by the idea of a social butterfly, gentle yet powerful.
It shows how even seemingly small actions, when united, can create great, lasting change and spark wider impact across the globe.
Reflecting our approach in that sometimes actions may be small, limited, seeming insignificant, but when united together, they can ultimately have a great impact, and cause global chain reactions.
By focusing on local needs, our managers and UBBU teams tailor their ESG strategies to each destination, ensuring they stay relevant and make a real difference in every community.
With a strong belief in inclusivity, we encourage and motivate all owners, managers, and teams, to drive and fully integrate this initiative throughout their properties, operations, and communities.
We source locally, we recruit local talent, we support local causes, we support local businesses, we connect guests to local communities and cultures, and we develop local communities aligned with their ESG needs.
True to our pillars in building trusted, long-term partnerships in the destinations we operate, we allied with some of the leading organizations to ensure a more sustainable hospitality industry.
One of the first businesses and properties in KSA to gain a partnership with the world’s leading proponent for responsible investment.
Joined amongst some of the top hospitality industry’s leaders, we have set a united aim to redefine sustainability, setting an industry pathway to net positive including all properties at every stage and level of their sustainable transition.
C-Suite world panellist sharing sustainability / community knowledge and best practices with industry professionals, consultants & scientific experts.
At Kerten Hospitality, we’re proud to have a team that’s diverse in both culture and gender. We also believe in giving the next generation of hospitality leaders a strong start. Our internship programmes help students meet their university goals and quickly grow within our company.
As Co-Chair of the Sustainable Hospitality Challenge, we work with top industry leaders to connect young talent with investors. It’s incredibly rewarding to see their creative ideas become real projects.
We offer business internships, hospitality training, and remote opportunities in every location where we operate.
We foster socioeconomic growth through meaningful ally-ships on the ground of our projects. We partner with human capital development programs in the GCC to help address skillset gaps by providing hands-on experience, sharing knowledge and expertise through partnerships.
We set standards for each project, ensuring sustainable adaptations in pushing the boundaries on efficient buildings & operations while being mindful of cost efficiency, awareness and in making an overall sustainable investment. We are motivating foreign investments in complying with changing, global sustainable expectations.
Lisa has Italian and Swiss roots and has traveled around the world, living in nine countries. Kicking off her career with a degree in hotel management, her trajectory shifted towards sustainability, social impact, and innovation through a master’s program. She is passionate about change and replacing outdated practices with dynamic, sustainable ideas and products. She loves creating impactful social projects and immersing herself in new cultures, all driven by a simple mission: to make a positive impact both locally and globally.
Check out our latest developments.
Spain
Morocco
Egypt
Jordan
Saudi Arabia
Georgia
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