All destinations we build and concepts we launch have a PURPOSE and share the same set of values: Locality, Sustainability, Innovation, impactful collaborations and ecosystem build with a focus on empowering the community.
Sustainability beyond CSR
We Reimagine the Hospitality space by transforming a location with a focus on the locality, empowerment of the whole Ecosystem and through the encouragement of innovations for a cleaner Planet that build communities with better well-being.We create destinations by crafting impactful brand collaborations and strategic partnerships. Bringing the next generation of hospitality leaders from the world’s leading Top Tier universities to compete in a sustainability challenge to present innovative projects to the investment community has been an evolutionary journey with an impact for all involved in this game-changing initiative.
The 2020 context of sustainability has prompted a rethink on partnerships that encompass ESG and have a real impact. True to our pillar to ensure sustainable marketplaces in the destinations we operate, we allied with the UN-supported Principles for Responsible Investment: the world’s leading proponent for responsible investment.
As a Co-Chair of the Sustainable Hospitality Challenge – a Global Sustainability & Innovation competition between the Top Tier hospitality schools mentored, judged and supported by the industry’s C-Level executives, we help connect the game-changers of tomorrow with the investment community. Seeing innovation projects come to fruition is one of the most rewarding parts of our journey in supporting the drivers of change in their quest for a greener, cleaner, empowered and entrepreneurial future.
We embrace mentorship. We are contributors to Women in Hospitality (WiH) Global – a global best-in-class community who believe that collaboration can bring more inclusive and diverse hospitality.
Contributors to Upskilling Human Capital
In order to support the next generation of hospitality leaders, we launched a remote internship “Remote-ship” which has helped students meet their graduation requirements when the world came to a halt in 2020. Today, our award-winning Remoteship welcomes students from the best global hospitality schools who own, lead and implement their vision and contribute to our pipeline growth.
We support sociaoeconomic growth through meaningful ally-ships on the ground of our projects. We partner with human capital development programmes in the GCC to help address skillset gaps by providing hands-on experience, sharing knowledge and expertise through partnerships with public-private entities. Our Micheline-starred team of Chefs helps nurture local talents and help them in their new career roles.
Business Development Executive - Europe
Meet Theo Bortoluzzi
Social Media Associate
Another Gen Z Member, Alena
A 21-year-old student finishing my last year and getting a Bachelor’s degree in International Hospitality Management at Les Roches Marbella, Spain. Besides, I’m a Social Media Associate working hand in hand with the Executive Chef Jaume & Business Development Coordinator in Kerten Hospitality. In the BD side my responsibilities are to look for potential opportunities for company’s growth and analyze the projects in various countries for which I dissect the market, develop feasibility studies, come up with the propositions and calculate the projections (P/L) to understand the future financial performance of the particular project.