Collaboratively setting new industry benchmarks, and creating destinations that seamlessly integrate innovation within mixed-use projects, with the aim to empower the localness and deliver value to investors, will be crucial for the market rebound and the recovery of the hospitality industry. This has been one of the key points Marloes Knippenberg, CEO of Kerten Hospitality, shared at the Future Hospitality Summit KSA. Read more here:
ASFAR Announces Baheej and Kerten Hospitality Partnership to Elevate Integrated Living in Yanbu
Riyadh, April 30, 2024: Baheej Tourism Development Company, a joint venture between ASFAR, the Saudi tourism investment company owned by PIF, and the Tamimi-AWN Alliance,