Collaboratively setting new industry benchmarks, and creating destinations that seamlessly integrate innovation within mixed-use projects, with the aim to empower the localness and deliver value to investors, will be crucial for the market rebound and the recovery of the hospitality industry. This has been one of the key points Marloes Knippenberg, CEO of Kerten Hospitality, shared at the Future Hospitality Summit KSA. Read more here:

THE POWER OF PARTNERSHIPS: HOW THE PRIVATE SECTOR IS DRIVING GROWTH
There are many ways in which the private sector drives growth in hospitality through strategic synergy, and although conceptually this may mean different things to


