A family dream is set to come true with the creation of a ‘lifestyle hospitality’ brand in Rome. Due to open in 2023, Cloud 7 Hotel, is the vision of Ettore Santucci and his family, who partnered with Kerten Hospitality on the project that marks the operator’s debut in Europe.
Together they set out to create a hotel offering a unique mix of tradition and modern trends, engaging guests in cultural and artistic events in unpredictable spaces, alongside opportunities to
relax and enjoy the setting. Only a few steps away from the Trevi Fountain and the Pantheon, the hotel will boast enviable views from its rooftop terrace.
The journey began in the 1960s when Ettore and his business partner bought a dilapidated residential building in the centre of Rome. Originally it was home to a major bank and later converted
to a three-star hotel under family management. Now, Ettore believes, is the prime time to invest and innovate. “We are a family group, not a fund. We invest our resources because we believe in the future of the capital – a city which has undergone challenges and might do so in the next years. We manage this ownership with a long-term vision and shared decisions,” said Ettore.
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