Cover Story: Unique customer profiles are transforming hospitality

While staying at Dar Tantora: The House Hotel in AlUla recently, I kept coming back for seconds at the establishment’s restaurant, Joontos, awarded a Bib

Marloes Knippenberg’s 8 trend predictions that will impact hospitality more than ever before.

in hospitality, progress rarely arrives with noise. it moves through decisions conversations and moments of conviction that quietly set everything else in motion.

Drawing on Kerten Hospitality’s methodology and case studies, Marloes Knippenberg shows how purpose led frameworks, deep local engagement, and embedded ESG can create scalable projects