The global paralysis has brought forth the most impactful evolution of the hospitality landscape fast-track being engineered by agility, innovation and forward-thinking – all accelerated by the changing consumer behaviours in the new terra incognita, the quest for exploration of different experiences and the thirst for a healthier, greener, better and well-being focused alternatives. Such outcome-driven trends have outgrown the price tag discussion and have moved to what long-lasting impact they can deliver, says Marloes Knippenberg, CEO of Kerten Hospitality addressing the question how innovation can be embedded to transformation.
In the last 18 months, our industry has witnessed growth in sustainability initiatives, digitalisation of processes and convergence between the real and experiential world. One thing is certain – this change activates an even greater change and need for innovation. Embedding innovation and transformation means integration in every area, location, specification, KPIs, bonus systems, and everything else we are “used to” has to be re-looked at.
All of us have a responsibility to leave the world a better place, and the industry people want to be part of which means a lot more work on the soft side of our brands has to happen, and only with industry developments and innovation, believing in the new and younger brains, and being led by the true facts of where the world is currently going. We no longer have choice, but simply have to DO it. More details on the C-Suite panel here: https://www.hospitalitynet.org/panel/125000138.html
