Knippenberg offers a fresh perspective on the owner-operator symbiosis

Knippenberg offers a fresh perspective on the owner-operator symbiosis

In an AHIC preview feature, Kerten Hospitality Chief Executive Officer, Marloes Knippenberg is quoted saying that, “There should not be a differentiation between an owner and an operator,” she asserts. “Operators need to start thinking more like an owner, to customise, mix, match and deliver on all requirements and individual needs. There is no one-size-fits-all approach here. When operators start taking real ownership, then the line between both is blurred, then the partnership becomes a win-win. This is what we believe in and constantly nurture.”

In line with the theme of Synchronised for Success, Knippenberg adds: “Allowing bandwidth to scale as part of the asset management roadmap and viewing the asset as an investment by both – owner and operator is key. The first paradigm of success is marked when an asset operator and an owner share the same viewpoint regarding risk, responsibilities and return on investment. The second paradigm is challenging the status quo and accepting the fact that both are part of the same journey and have the same target: To contribute to economic growth in a sustainable manner by delivering on their common objective…By embracing a collaborative mindset we can add value to our multi-stakeholder platform. We need to think like disruptors and combine the Uber and UberEats experiences, the Booking.com comfort as well as the Amazon retail portfolio and Expedia.com travel scenarios and personalise them all to create value-add opportunities as part of a single system. This is the greatest alignment opportunity for all of us.”

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