For sustainability action plans and goals to be truly effective, they must be specifically tailored to meet each community and location needs in order to really have an impact in community developments and appropriate support, says Marloes Knippenberg in an industry panel.
“If the top sustainability goal and focus is locality, then locals should be the basis and starting point of the framework, of decision making, of operations and overall way of business. Setting all policies and guidelines to surround the importance and idea of ‘locality’ encourages all hotels to first consider the local community, and possibilities surrounding. Having the basis and priority set as ‘locality’ now sets a clear action plan and thought process guidance for all properties globally to adapt and follow to meet their specific community and hotel needs,” she argues. More on the topic from the C-Suite panel: here