Growing together “sustainably”

Tiana Amann, Head of ESG at Kerten Hospitality, said: “As we strive to connect hospitality offerings to the local communities, we must integrate locality into our strategies to meet Saudi Vision 2030 Sustainability Goals. Collaboration is key to advancing these measures, as we have learned through UBBU’s butterfly effect. Actions in the name of sustainability can have an impact on the economy, stakeholders, and local communities. Our approach is flexible to all the destinations we operate in. We prioritize working with local suppliers and artists to integrate and preserve the local culture and traditions. KSA is in a position where we in the industry could grow the local economy, entrepreneurs, and suppliers.”

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