How does Kerten Hospitality redefine New Age hospitality in Jordan with community-centric ESG initiatives?
Cloud7 Residence Ayla Aqaba, a Kerten Hospitality lifestyle project, celebrates its second anniversary in redefining New Age hospitality in the country, having rolled out flagship events that contribute to the community’s well-being through impactful partnership, support for do-good causes as well as engaging events for all ages and interests. Cloud7 Residence is a contemporary Mediterranean-style concept with iconic surroundings and uniquely curated social spaces.
Kerten Hospitality, a mixed-use, ESG and lifestyle operator managing and operating hotels, branded residences, workspaces, and business/social hubs, has made its entry into Jordan with the Cloud7 brand, and has since added one more lifestyle project in Ayla – The Pulse – an entertainment-focused hotel which after it opens in 2025, is going to have year-round entertainment programs.
General Manager of Cloud7 Residence Ayla Aqaba Figen Caglar said, “It is a great honor to be general manager of this unique project and to mark our second birthday with multiple success stories. My sincere gratitude goes to our amazing team who daily goes the extra mile to take care of every guest, client, and key partner and who tirelessly contributes to the well-being of Ayla’s community. I am proud to share that we have much more in store for the next 12 months as we have plans to welcome even more international travelers and to offer all visitors a new and unique type of hospitality in Jordan.”
Cloud7 Ayla has hosted myriad events in the last two years that brought the Neighborhood together and have supported various local causes – ranging from Ocean Cleaning with Project Sea, to the Lady in Peace center – a local charity supporting people with down syndrome working diligently in the production of cosmetic products.
Aligned with Kerten Hospitality’s ESG vision to support the local community, Cloud7 Ayla has been working closely with the Aqaba community on different initiatives that improve the well-being, support do-good causes and leave a cleaner and healthier Planet for all. Some of last year’s engagement include women empowerment debates, enhancement of local business networks, forging partnerships with various NGOs as well as providing local talents with internships and employment opportunities that help them enter the workforce.
With over 45,000 booked nights, Cloud7 proved itself to be a leader and a pioneer in the market frequented by visitors seeking sun, sand, serene environment, multitude of food and beverage as well as retail options and unparalleled hospitality in the luxury fully-equipped residences and a very prime location in Aqaba. Like an iconic property for seaside living, Cloud7 Residence has diversified the tourism offering in Aqaba, generating additional demand for luxury accommodation for short and long-term stay with its different Residence categories ranging from one to four bedrooms.
Each of Cloud7 Residence Ayla 75 fully-serviced Residences, spread across six buildings nestled in the heart of the beautiful Ayla Marina Village by the Red Sea, features a modern design that incorporates authentic Middle Eastern influences, impeccable service and authentic hospitality that caters to different ages. If you are a craving an escape into turquoise lagoons, boosting a distinct design that resembles a Marrakech-meets-Mykonos at the Red Sea, then Cloud7 Residence Ayla is your destination – featuring a large variety of culinary options, retail with brands such as Loccitane, Karl Lagerfeld, Fila, Lacoste, Vilebrequin; walking spaces and beaches within Ayla in addition to sports courts and a world-class golf course – the only such modern facility in the country.
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