Rather than reviewing the contents of the minibar or revising the coffee shop menu, this new breed of hotel operator is intent on combating loneliness, sourcing from local farmers, fighting climate change and building a sense of community.
In 2014, Hotelschool the Hague, a training institute, created the Sustainable Hospitality Challenge to provide a platform for the next generation of hospitality professionals who want to reinvent what hotels and restaurants have to offer.
These students are seen as future drivers of taste by their willingness to challenge the industry’s status quo. NEOM, the futuristic smart city in northwest Saudi Arabia, sponsored this year’s competition.
“Their concept was unique, well thought of and very 2050,” Marloes Knippenberg said. “Their idea seems like a natural evolution — community build, supporting the locality and the local supply chain and doing things with a truly sustainable mindset.”
Read the article in Arab News here: https://kertenhospitality.com/wp-content/uploads/2021/10/Spotlight_Arab_News.pdf