Hoteliers Balance Staying True to Vision With Hybrid Guests’ Needs

As the lines between leisure and business guests continue to blur, hoteliers said the key to staying relevant to travelers is to be flexible to their needs and true to what they already do well, writes Sean McCracken in Hotel News Now.

Speaking during “The New Urban Status Quo: The Rise of the Hybrid Guest” session during the Adjacent Spaces at the International Hospitality Investment Forum, Theo Bortoluzzi, Business Development Manager at Kerten Hospitality said that reaching different types of guests often comes down to being flexible as a brand on what your properties are and what they can offer. “That’s why at Kerten, we don’t really work with brand standards that are too strong,” he said. “When you look at different properties in different locations, [strict brand standards] would just not make sense.”

Read the full article on the session here:

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