This month’s Hotelier Middle East cover story is dedicated to a disruptive and owner-centric lifestyle/mixed-use operator whose CEO Marloes Knippenberg has spearheaded to growth during the industry’s toughest times. Keep reading to find out more about Kerten Hospitality’s expansion, ethos and more.
Attend any hospitality conference such as AHIC, ATM, The Hotel Show or others, there’s a good chance Marloes Knippenberg will be speaking there. Not only as the CEO of Kerten Hospitality, a mixed-use operator in the region, but more often than not, as the industry’s ‘disruptor’.
After all, since taking charge of the company in 2015, she’s refused to do anything by the book, instead taking on the industry as she sees fit and always looking to the future. You won’t find any ‘traditional’ hotels in her portfolio, which is just the way she likes it.
Today, Kerten has a pipeline of more than 3,500 keys, 20,000 square metres of co-working spaces, a strong presence across the MENA region, and a plethora of accolades for Knippenberg’s successful leadership and impact on the company. At the time of writing, Kerten has 11 owned brands including its F&B ventures, as well as a footprint of more than 35 projects across 12 countries.
Joining them will be two glamping eco-resorts in Ras Al Khaimah. The Cloud7-branded sites are part of the company’s focus on sustainablilty, eco-tourism and communities.