Kerten Hospitality’s focus is to create mixed-use hospitality destinations that add to the communities of their locations, and its next step is to formalize its environmental and social-governance approach, according to its executives.
Founded seven years ago, Kerten began with one boutique hospitality brand in one country and an idea it wanted to do something different than the typical hotel operator. It now has a footprint in 12 countries, mostly in the Middle East.
CEO Marloes Knippenberg said each asset is a unique combination of one or more of the company’s 11 owned brands, which include hotel, food and beverage and co-working concepts and retail, entertainment, art and wellness brands.
The Kerten team manages and operates these on behalf of the development’s owner, creating lifestyle destinations designed to connect international and local travelers and maximize return on investment per square meter, she added.
“When you think of mixed use, it’s usually multiple components, such as [food and beverage], retail and hotel or serviced apartments, in one building, but they don’t have anything to do with each other,” Knippenberg said. “Our idea of mixed use is that everything connects together so the consumer has a full experience. Our business is built up on creating collaborations, which ultimately increase the return on investment of an owner and add to the community of the location we’re in.” Read the full article in Hotel News Now here: https://www.costar.com/article/1952083898/kerten-hospitality-pushes-to-rapidly-expand-community-driven-portfolio
