Kerten Hospitality to open hotel in AlUla as part of rapid expansion plan

Kerten Hospitality will rapidly accelerate its development plans by opening one hotel a month until the end of 2022. Saudi Arabia’s AlUla will be the next location.

The group will also open hotels in Rome and Kuwait this year, followed by Marrakesh and the UAE in 2023. While the company has a regional office in Dubai, it is yet to open a hotel in the emirates.

Kerten Hospitality CEO Marloes Knippenberg said: “As we ramp up our developments, we’re creating jobs in each destination we enter, proactively hiring locally and creating opportunities for those looking for career development. We’re also supporting businesses by purchasing locally wherever possible.

“More developers are seeking to connect with operators to look jointly at creating something that brings not only a long-term ROI, but that also connects to the neighbourhood through mixed-use projects that drive year-round footfall. At Kerten Hospitality, we’re in the perfect position to drive forward more of these projects with a purpose.”

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