Collectively, we need to innovate and stop “playing catch-up”
“Disruptive innovation and the added value of technological evolution” published at the Hotel Yearbook 2020, Marloes Knippenberg, CEO of Kerten Hospitality, argues that the hospitality industry collectively needs to innovate and stop “playing catch-up”. The good news is that there are no bottlenecks to creativity when it comes to the world of travel. Agility, innovation and a disruptive mindset are the engines for this evolution, she says. To read the whole article click here.