Choosing a planet-friendly hotel or such type of accommodation is not about green certification, affiliation with a global think-tank of sustainability experts, or replacing plastic straws with more environmentally friendly alternatives. When talking about booking sustainable hotels, probably the first step is to identify what the definition of sustainable is….
Green “washing”, ESG, over-supplied markets, transporting recycled or natural products around the globe, what is it that we want to include in the notion for “Sustainable”? What is the consumer looking for? And even more to the point: Is it a “feel good” move or is it the drive to make a real change?
More on the topic of better Planet find on the Sustainability panel with the contribution of Marloes Knippenberg, CEO of Kerten Hospitality and other leading executives: