The solutions nature provides: how can hotels contribute and benefit?

We have reached the Critical Mass that requires an urgent #TourismRestart embracing sustainability, health and wellness at its core. If we all collectively focus on the needs of the future generations, on the purity of the air we breathe, on the transparency of food origin and tackling global hunger, then we all have a role to play! Hotels and hospitality projects in general have a big part in addressing the new Reimagined Hospitality landscape. As lobbies transition into retail spaces and social Hubs, and the industry drives footfall resulting from the upcoming work-from-hotel trend, then hotels become the destination to charter such innovative entrepreneurial mindset that can help support sustainable transformations.

Read the complete viewpoint by Kerten Hospitality CEO Marloes Knippenberg

More to explore

The Collective by Kerten Hospitality

Kerten Hospitality launches “The Collective by Kerten Hospitality” in collaboration with the Saudi Ministry of Tourism. This new initiative unites Kerten Hospitality’s 12+ developments in

Growing together “sustainably”

Tiana Amann, Head of ESG at Kerten Hospitality, said: “As we strive to connect hospitality offerings to the local communities, we must integrate locality into


New bespoke community in AlUla

The Royal Commission for AlUla and AlUla Development Company have selected Kerten Hospitality to manage and operate a new facility in AlUla under one of