There are two ways to look at Activating Action: The prevalence of ‘greenwashing’ calls for greater accountability on part of businesses that label themselves sustainable; there is a need for a Transparency call and holding the Enterprise world to be more responsible, says Marloes Knippenberg CEO of Kerten Hospitality in a C-Suite Panel of experts sharing their viewpoints on various sustainability-related topics.
“There is an industry consensus that we ALL need to shift towards Walking the Talk, as guests, consumers and multiple stakeholders, are missing crucial information and feasibilities to prove the commitments and goals set by businesses. Sustainability is not just a trend and it is here to stay!
Read the C-Suite Panel viewpoints here: https://www.hospitalitynet.org/panel/125000142.html
