The Sustainable Initiatives Plan: Are you with us or against us?

By Nino Beridze

Student at Les Roches Marbella (Master in International Hotel Management)

GenZ and Sustainability go hand in hand. This thinking, we apply, across our pipeline of projects. Jointly we strive to curate sustainable projects that add to the triple bottom line: People Planet and Profit. Being the future generation, we care about initiatives that matter and are essential must-haves for environmental footprint.

Below is the roadmap we follow when curating Sustainability for the sake of impact across our projects in Georgia. Led by the young generation, the sustainability agenda we planned, will have multiple facets: We commit to providing our staff with branded washable facemasks presenting a more sustainable option than disposable masks. We are going to offer our guests bathroom amenities that are eco-friendly and safe for the environment. The key cards in our properties will also be eco-friendly with implementable digital keys.

Water consumption is a key priority for all teams and guests. Our bathrooms are already equipped with showerheads featuring a “flow restrictor” – especially designed to conserve water. Guests will be given the option to reuse towels and sheets with linen program cards displayed in the bathroom visible to our guests. Led light bulbs in guestrooms and partially in the shared public places will save on the power used – initially coming at a cost, in the long run delivering conservation value.

We recently launched our tree-planting program with the aim to increase awareness within our stakeholders and to encourage the local community to go green. For our local projects we aim to obtain the Green Key award, the leading standard for excellence in the field of environmental responsibility and sustainable operation within the tourism industry.

We are committed to comply with Green Key criteria and guidelines in order to obtain the certificate. We plan to increase our involvement in CSR practices because we strongly believe that responsibility is key for business success.

Sustainable tourism, in general, is not just a rising trend but the reality around us. We have the choice to embrace, live it and show it to our partners and guests. Or, we can simply remain inactive and indifferent.

It’s up to us, the future generation, to lead the change. Are you with us or against us?

Send your community contribution to: marketing@kertenhospitality.com

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